Sarah Jessica Parker Is The New Face Of Jordache (And She Looks Amazing!)

Via WWD

For those who grew up in the 80’s or 90’s, you’ll remember Jordache jeans. I had one pair as a teenager and wore them everywhere! As new brands emerged on the market, it seemed the company was off the map (okay hibernating shall we say) for awhile but has decided to enter e-commerce with a bang: by signing on Sarah Jessica Parker as the new face of their brand.

The Jordache Look is an updated version of vintage styles the brand carries and will range between $89-$149. A one-of-a-kind collection will also launch yielding “pieces handcrafted from vintage Jordache jeans and restyled by a local artisan”, according to WWD. Retail prices for the one-of-a-kind collection will range between $300-$500.

 

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