Via Vancouver Courier Newspaper

Athletic apparel is not what it use to be. The old conception of gym clothes (baggy and not all that flattering) is changing. More people are now wearing athletic apparel as a sort of lifestyle clothing. You can now wear it pretty much anywhere you would normally wear jeans. Many athletic apparel brands have even integrated dresses and fashionable tops designed for a night out.

RYU (Respect Your Universe) is coming onto the scene in a big way. Their collection was largely based on input from athletics themselves but designed in a way that will allow you to wear it outside of the gym. Essentially it’s tough enough for your workout but beautiful enough to wear. The collection has all kinds of ingenious hacks like a cinchable shoulder strap for a duffle bag to a compression and shape waistband.

The new RYU store located at 1745 West 4th Ave in Kitsilano will yield a juice bar, charging stations throughout the store, patio and workout space on the 2nd floor. There’s no doubt that RYU will be challenging the athletic apparel industry and we couldn’t be more excited!

For more details, go to the complete article here via Vancouver Courier Newspaper