Via Women’s Wear Daily (WWD)

I must say that Michael Kors ahead of the game when it comes consumer market strategies. Michael Kors announced that a new function on their instagram account will now allow followers to buy the look they like.

MK #InstaKors


Here’s how it works:

1. Sign up on the website with your email and instagram handle.

2. When you “like” a look on Michael Kors’ instagram, a link to the product online will be emailed to you.

3. Any posts hashtagged #InstaKors will be available to purchase online.

During the course of the holiday, Kors is planning to feature 60 products that will span over 20 shoppable instagrams. This feature is based on online tools such as that has utilized the same concept sending users links on where to purchase a “liked” look on instagram. With the popularity of, there’s a good chance that Michael Kors consumers  will find this an easy tool to shop online for the looks they love. -A.